FM Logistic India partners with Pepperfry to optimise online order fulfilment in Western India

FM Logistic has been awarded a contract by Pepperfry, India’s no.1 furniture and home products marketplace, to provide omnichannel logistics and fulfilment services in the country’s western region.

FM Logistic will handle warehousing operations at the Pepperfry Bhiwandi warehouse, close to Mumbai, and help Pepperfry fulfil omnichannel orders. From Bhiwandi, the products will be delivered to Pepperfry Studios, where customers can see and test the furniture, and to Pepperfry distribution centres across India, using its last mile delivery network.

“We are committed to helping our customers develop their e-commerce and omnichannel strategies. A fast supply chain is critical for brands to strengthen their identity and relationship with end customers. Therefore we are delighted to help Pepperfry manage their fulfilment operations for the Western region,” says Alexandre Amine Soufiani, Managing Director for FM Logistic India.

“Pepperfry is one of the most recognised furniture brands in India,” says the company’s Co-founder & COO, Ashish Shah. “What started as a pure play online furniture store in 2012 has evolved into India’s leading furniture and home decor marketplace both online and offline. The partnership with FM Logistic India will further help us serve our customers thanks to a faster, more cost-effective supply chain and a continuous improvement orientation that FM Logistics brings to the table.”

The furniture industry in India, which currently stands at $17 billion in size, is growing at a CAGR of 15-17%. The organised sector accounts for about 15% of the industry, and the online furniture segment accounts for only 3% of that but is growing at a CAGR of 80-85%. It is supported by the increase in urban population, disposable income, internet connectivity and aspirations for premium products.

According to a TechSci Research study, the Indian furniture market is projected to grow from USD 21 billion in 2018 to more than USD 31 billion by 2024, showing a CAGR of around 7% between 2019 and 2024.

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