Global logistics major, Deutsche Post DHL Group has launched a brand campaign ‘keep up with the clicks’ to strengthen its position as the leader in e-commerce. The campaign had most recently been launched in India. With years of experience in e-commerce and associated logistics processes, the specialist through the campaign wants to send the message that it can help businesses deal with the high demand.
The ‘keep up with the clicks’ campaign will be aired in 30+ countries and includes an unusually produced TV spot that attracts attention by using mixed-media techniques, creating visual intrigue in combination with a unique voice-over of British actor Tom Hollander, who is well known for his role in Pirates of the Caribbean. It explains in a rhyme-like rhythm how e-commerce has grown rapidly over the last few years. It elaborates on online shopping, from the early days when it was still easy for a retailer and logistics provider to keep track of and meet demand, until today when it has became more established and almost a routine part of our lives. The creative concept has been developed by DHL’s creative lead agency 180 Amsterdam.
DHL not only supports by providing reliable delivery in the growing e-commerce industry, but also by advising companies on how to make their business as successful as possible online. E-commerce trade has become increasingly established and an important area of economic growth over the last decades. This development has been greatly amplified by the pandemic and companies of all shapes and sizes need to be able to cope with the ever-growing digitally driven demand.
“The pandemic has driven digitalisation so far that we have seen the development of almost a decade in just a few months. Existing online shops have grown and at the same time, companies have entered online retailing for the first time. As logistics experts, we can help companies keep up with the growth and benefit from it in the best possible way. In addition, we can help any brand to be a global brand tomorrow. Especially offering express delivery is beneficial for fast-moving e-commerce and can increase consumer buying activity and consumer loyalty,” says John Pearson, CEO of DHL Express.
“Changes in the global marketplace since the pandemic have opened a wide window of opportunity for Indian businesses to gain greater play in the international market. Indian businesses have all it takes to harness the potential that e-commerce opens up in the global trade. DHL Express is in a great position to help our customers successfully navigate the complex world of global e-commerce. The campaign accurately depicts this,” comments R S Subramanian, SVP and Managing Director, DHL Express India.
“In India the ‘keep up with the clicks’ campaign will have a 360 degree marketing push with presence across TV, print, digital and out-of-home. The unique commercial that highlights the e-commerce wave in the world can be seen across all DHL social media channels. Through the campaign, we will be reaching to a wide range of businesses that have either already moved to the e-commerce platform or are looking to make the move,” says Sandeep Juneja, VP- Sales and Marketing, DHL Express India.
E-commerce is not only part of DHL’s corporate business strategy, but more importantly, it has become a key core growth factor to global trade. DHL offers the necessary speed of delivery with DHL Express, which operates in over 220 countries and also advises companies on their online presence, for e.g. on improving the website presence with a website health check.
Over the years, DHL has dealt extensively with the growth and evolution of e-commerce which it explains and evaluates in its white paper titles ‘The Ultimate B2B E-commerce Guide: Tradition is out. Digital is in.’ The white paper also elaborates on the advantages and opportunities of a growing e-commerce sector for B2B sales.
The white paper is available for download at https://www.dhl.com/global-en/home/press/press-archive/2021/dhl-express-uncovers-next-wave-of-e-commerce-growth.html and to watch the TV-commercial and find further information on DHL’s e-commerce capabilities, visit dhl.com/ecommerce
