Seattle-based freight forwarder, TransGroup Global Logistics is dropping its name and re-branding under the title of its longtime Danish freight forwarder partner, Scan Global Logistics (SGL).
The move is the latest step in SGL’s growing profile, since the company bought transportation giant Werner Enterprises Inc.’s freight forwarding arm in January for an undisclosed sum. Since itself being acquired in 2016 by the private equity firm AEA Investors, SGL has also bought the Spanish logistics service provider Grupo Contenosa, the Danish logistics firm PostNord’s Swedish Air & Ocean activities, and the Australian company Pioneer International Logistics (PIL).
The rebrand is in complete alignment with SGL’s ambitious and renowned strategy to integrate competitive and agile companies into the family. Moving to a single brand will more accurately reflect the strength of the global organisation and the current network of 120+ offices spanning 6 continents. Joining forces under one name will increase the market position for SGL.
TransGroup’s 525 full-time employees and 43 offices in the USA and Canada will now operate under the SGL name.
The global executive leadership team will consist of Group CEO Allan Melgaard and Global CFO Claes Brønsgaard Pedersen. The North American leadership team is represented by Julien Ranzato, COO- International Services, and Bill Goodgion, COO- Domestic Services.
“TransGroup and Scan Global Logistics have been one family legally since early 2016. Now, we integrate all of our global activities under one brand, one organisation, and one executive leadership team. Becoming one global company makes working with us easier and our business operations more efficient, all to the benefit of our customers. As one brand, we will keep uncomplicating the world,” said Allan Melgaard, explaining the significance of becoming one brand.
With the entire logistics family under the SGL name, the ambition to become a leading logistics and transport provider worldwide also seems a step closer.
“Many are familiar with the SGL brand. As one brand, we will increase our global presence while continuing to build strong local relations and staying true to our ‘can-do-attitude’ to simplify logistics solutions,” Melgaard added.
Discerning on the benefits, Bill Goodgion, North American Chief Operating Officer- Domestic said, “In an increasingly competitive market, having access to the right contacts and contracts worldwide are pivotal. Operating under two names has caused confusion for some customers. Now, they will experience uncomplicated access to all our global service offerings and fully benefit from our extensive network.”
“Our customers will get the best of both worlds. Becoming a single brand will allow us to leverage our strengths and innovate in new and exciting ways. Indeed, by aligning ourselves internally, we can extend a more collective, global approach,” agrees Julien Ranzato, North American Chief Operating Officer– International.
