Swiggy Instamart, a leading quick commerce platform, has expanded its operations to 42 cities across India ahead of the festive season, adding 10 new cities in the past two months. The new locations include Thrissur, Mangalore, Kanpur, Udaipur, Warangal, Salem, Amritsar, Bhopal, Varanasi, and Ludhiana, marking the first time many of these cities have access to quick commerce services.
“This expansion is part of Swiggy’s commitment to making every day needs accessible and convenient for customers across India,” the company said. The growth strategy focuses on densifying Swiggy Instamart’s store network in key metros while tapping into new, emerging markets that represent future growth opportunities.
Swiggy Instamart offers a wide range of products, from daily essentials and groceries to electronics, toys, beauty items, and home supplies, all delivered in just 10 minutes. The platform is also enhancing its offerings by partnering with local brands, including Narans Foods and Ideal Icecream in Mangalore, Top N Town Breads and Addaah in Bhopal, and Milma Milk and Navua Bakers in Thrissur, aligning with regional consumer preferences.
The response from these new markets has been promising, with cities like Mangalore and Thrissur setting new benchmarks in order volume and delivery speed. In Mangalore, a store reached 1,000 orders in a single day faster than many larger metros, while Thrissur achieved over 1,000 orders in just four minutes. Despite challenging weather conditions in Bhopal, Swiggy Instamart maintained 100% service availability.
To support this rapid growth, Swiggy Instamart plans to expand its dark store network and increase its product assortment, ensuring it can meet rising demand in tier 2 and 3 cities. “The enthusiastic demand from smaller towns and cities has been incredibly encouraging,” said Amitesh Jha, CEO of Swiggy Instamart.
