Ekart unveils ‘Refinish Service’ to transform fashion returns management

Ekart introduced a new ‘Refinish Service’ to tackle the challenges of returns management in the fashion and lifestyle sector. This innovative service enables retailers to refurbish over 90 percent of returned inventory, helping brands mitigate losses and maximise revenue potential.

The Refinish Service is designed for direct-to-consumer (D2C), e-commerce, and retail players in the fashion and lifestyle segments. It also caters to other industries, including footwear, handbags, accessories, and home and decor products such as curtains, bed sheets, and blankets.

With a combined processing capacity of 55,000 units daily, Ekart employs best-in-class machinery and energy-conserving technologies. The refinishing process at Ekart’s facilities involves rigorous quality checks, stain removal, box replacement, ironing, stitching (if needed), and final quality control to ensure the finesse of refurbished products.

Mani Bhushan, Chief Business Officer of Ekart, commented, “By harnessing cutting-edge technology and sustainable practices, the refinishing service empowers brands to optimise their supply chains and drive positive change on a broader scale. The service sets a new standard for returns management, demonstrating our commitment to innovation, efficiency, and sustainability.”

Ekart operates Refinish centers across major demand clusters in India, including Gurgaon, Mumbai, Bangalore, and Kolkata. These strategically located centers facilitate swift return processing and reduce transport costs for brands. The facilities are equipped with advanced machinery, including up-steam tables, steam vacuum tables, and industry-leading foam finishers, ensuring thorough and efficient processing of returned inventory.

Ekart’s Refinish Service marks a significant step forward in returns management, offering a sustainable and efficient solution that benefits both retailers and the environment.