Pelican BioThermal rebrands to Peli BioThermal as it enters a phase of fast-paced growth

Temperature-controlled packaging and service solutions company, Pelican BioThermal will now be known as Peli BioThermal across the world.

The change to the company’s brand name takes effect immediately and a new website will launch in the coming weeks, with further brand changes throughout 2021.

Peli BioThermal will launch an additional portfolio of offerings, including thermal shippers, rental programs, outsourcing services and new technology that connects all aspects of the cold chain for their customers. It will also add new service centres to support the expanded offerings, growing its already robust and unmatched global network.

After growing its BioPharma Division through acquisitions from 2012 to 2014, Pelican Products Inc named the division as Pelican BioThermal in the Americas and Peli BioThermal in Europe, respectively. The names aligned with Pelican’s existing brands and created a consistent market-specific presence for Pelican, but the company continues to grow its international customer base with the two unified global brands heralding its evolving direction.

“Customers who use our products and services operate in many different markets across the world,” said David Williams, President of Peli BioThermal.

“One name creates consistency for them and firmly positions us as a brand they recognise and trust, regardless of location.”

Leave a Reply

Your email address will not be published. Required fields are marked *