Mahindra Logistics unveils new brand identity

Mahindra Logistics, a leading integrated logistics solutions provider, has introduced a new brand identity, marking a significant step in its journey toward innovation and sustainable growth. The refreshed identity reflects the company’s ambition to scale new heights and highlights its core values and future-focused vision.

In a statement, the company emphasised that the new identity symbolises collective strength and a continuous drive toward forward momentum. It aligns with Mahindra Logistics’ goal to deliver agile, technologically advanced, and sustainable end-to-end logistics solutions for its customers.

Rampraveen Swaminathan, CEO and MD of Mahindra Logistics, shared insights on the company’s refreshed brand identity, stating, “Our new identity is a reflection of our vision in our actions. It honors our past, celebrates our present, and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries.”

With this rebranding, Mahindra Logistics reinforces its commitment to providing cutting-edge logistics solutions that adapt to evolving customer needs, while pushing the boundaries of technological advancement and sustainability. This move positions the company as a future-ready player in the fast-evolving logistics landscape.