Magenta Mobility deploys over 100 Tata Ace EVs, including new Ace EV 1000

Magenta Mobility, a leading integrated electric mobility solutions provider, has announced the deployment of over 100 units of Tata Ace EV, which includes over 60 units of the Ace EV and more than 40 units of the newly launched Ace EV 1000. This deployment is part of the Memorandum of Understanding (MoU) signed between the two entities in October 2023, which targeted 500 units of Tata Ace EV, according to an official release from Magenta Mobility.

Maxson Lewis, Founder & CEO of Magenta Mobility, stated, “The deployment of 100+ Tata Ace EVs marks a significant stride towards our ambitious ‘Ab Ki Baar, Dus Hazaar’ programme, aimed at deploying 10,000 electric vehicles by September 2025. By synergising Tata Motors’ expertise in four-wheel small commercial vehicles (SCVs) with our integrated capabilities in logistics, charging infrastructure, and technology, this partnership is poised to redefine industry standards.”

Vinay Pathak, Vice President & Business Head – SCVPU at Tata Motors, added, “Marking a major milestone in our partnership with Magenta Mobility, we take immense pride in the deployment of Tata Ace EVs into their fleet. This reaffirms our shared vision of revolutionising intra-city distribution through advanced, zero-emission mobility solutions. The Ace EV, a product of our co-creation efforts, offers unparalleled performance, reliability, and operational efficiency, while contributing to a greener future for India. This deployment is a testament to our unwavering commitment to democratising sustainable e-cargo transportation across the nation. Together, we are paving the way for a cleaner, greener, and more environmentally conscious future for India.”

The Tata Ace EV is powered by the EVOGEN powertrain, delivering a robust driving experience with a 7-year battery warranty and a 5-year comprehensive maintenance package. It features advanced battery cooling and regenerative braking systems, supporting safe, all-weather operations and enhancing driving range. It supports regular and fast charging for high uptime and is powered by a 27kW (36hp) motor with 130 Nm of peak torque, ensuring best-in-class pickup and grade-ability for easy ascents even when fully loaded.

Magenta Mobility is backed by prominent investors, including HPCL, bp, Morgan Stanley, JITO Angel Network, and Indian American philanthropist Kiran Patel.