ZeroNorth and Hapag-Lloyd have announced a new strategic partnership aimed at launching an industry-leading bunker procurement and planning solution. The collaboration will develop a digital solution to help Hapag-Lloyd navigate the energy transition, reduce fuel costs, and enhance operational efficiency.
The solution aims to set a new industry standard by digitalising the end-to-end bunker planning and procurement process. It promises an enhanced user experience and features like streamlined contract and port planning, contract tender capabilities, and a true price algorithm. This solution is ready for immediate rollout to customers.
Fuel procurement is crucial in shipping’s energy transition. By partnering with ZeroNorth, Hapag-Lloyd can effectively execute its strategic goals and invest in maritime decarbonisation. This partnership comes at a time when the bunker market is rapidly digitalising, with technology and data enabling more transparent and accountable decision-making in fuel procurement.
Kenneth Juhls, Managing Director of ZeroNorth Bunker, expressed excitement about the partnership, stating, “We are thrilled to collaborate with Hapag-Lloyd. This partnership will leverage our combined knowledge and ambition to transform bunker planning and procurement during the energy transition. At ZeroNorth, we believe that the industry’s challenges are too large to tackle alone. Partnerships like this are essential for success.”
Jan Christensen, Senior Director of Global Fuel Purchasing at Hapag-Lloyd, emphasized the importance of the partnership, saying, “We have a clear strategic direction to advance decarbonisation across our fleet and business. To achieve this, we need the right partners, and ZeroNorth is ideally positioned to help us digitalise our bunker procurement and planning activities. ZeroNorth has a strong track record of success in developing industry-leading solutions and a credible vision for the future of the bunkering industry. Together, we believe we can significantly impact how we plan and buy bunker fuel, which is crucial for our decarbonisation ambitions.”
This partnership marks a significant step towards a more sustainable and efficient future for the shipping industry.
