Honda enhances supply chain with BuyCo and FourKites partnership

Honda’s Motorcycle and Power Products Operations has strategically partnered with BuyCo and real-time supply chain visibility provider FourKites to streamline its container shipping operations. This collaboration marks a significant advancement in Honda’s supply chain efficiency and visibility.

Leveraging BuyCo’s extensive ocean carrier network, Honda can access comprehensive shipping schedules and select optimal options based on criteria such as CO2 emissions, cost, ETA, and allocations. This integration allows Honda to save time on bookings, improve processes, optimise inventory, and reduce costs. By monitoring CO2 emissions, Honda reduces its carbon footprint, while detention and demurrage tracking minimise costs through timely alerts.

Simultaneously, FourKites provides Honda with superior visibility and container tracking solutions. With access to major ocean carriers, real-time AIS data, terminal insights, and dray carriers’ integration, Honda gains reliable oversight of both land and ocean transportation. This enables the company to monitor its containers closely and respond proactively to any disruptions.

Mathew Elenjickal, founder and CEO of FourKites, highlighted the increasing importance of international shipment visibility amidst ongoing disruptions like port strikes, global conflicts, and climate-related changes. “Our partnership with BuyCo helps customers improve the management of ocean shipping and react quickly to drive agility and adapt to such disruptions. We are honored to have been selected by Honda to achieve its digitisation objectives.”

Additionally, FourKites collaborates with its exclusive partner in Japan, Mitsui Knowledge Industry Co., LTD. (MKI), to provide localised solutions that meet the high expectations and unique needs of Honda and others in the region.

Carl Lauron, CEO of BuyCo, expressed enthusiasm about the partnership: “We are thrilled to partner with FourKites and support Honda, delivering an efficient supply chain solution while supporting their carbon reduction goals.”

Through this embrace of cutting-edge technologies and solutions, Honda strengthens its position as a global leader in the motorcycle and power products industry, ensuring exceptional efficiency and service.